What Small Businesses Should Know About Small Business Saturday! #ShopSmall

Small Business Saturday is on November 28th this year, the day after Black Friday.  Small Business Saturday is raising awareness about the necessity to support these local businesses by shopping small. Here are a few things small business owners should know about Small Business Saturday.

1.  American Express launched the first ever Small Business Saturday on November 27, 2010, this year will be the fifth year anniversary…almost to the day on November 28th!  This event happens the Saturday after Thanksgiving, so plan ahead each year!
2. There are resources for small businesses to utilize!  These resources aim to help you promote your business during Small Business Saturday.
3.  You can get your community involved! Entice your clients away from the department store mayhem on Black Friday by letting them know about Small Business Saturday the day to #shopsmall.  From scavenger hunts to shop small selfies and kick off breakfasts, there are plenty of ways to rally your community.  Find tools by clicking the image below.

4.   You  can list your business with the Small Business Saturday site on the Shop Small Map!  Find out how to do so here.

5.  Use Social Media to help promote the event and your area.  It is no secret that Social Media is a powerful resource for small businesses.  Harness the power and get your details out there!  #shopsmall

6.  Cross market with those is your area.  For example, have a kick-off breakfast at a local restaurant or any type of special deals that will keep shoppers in the area.  Share the specials that other businesses are offering.  After all, the success of a business depends on the success of the local area.

Please post your specials in the comments or on our Facebook page!  We aim to spread the word!