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Obviously the branding campaign was quite a debacle as it has attracted quite a bit of national attention. Recently, Forbes.com decided to take a closer look at the campaign and supply us with some valuable branding insights. According to Forbes.com, here are some lessons that all business owners can take away from this campaign.
- Test the Creative Work With Your Target Audience
- Try a Soft Launch
- A Hefty Price Tag Creates a Target
You can read the complete story here.
It is also important to mention a few more lessons that have become evident throughout this process.
- When creating a brand for an entire community, why not let them be involved in the process. #powerofsocialmedia
- The Power of Social Media can be used for support, not lashing. Had the campaign involved social media in a strategic way, the public response would’ve been obvious right away and this whole mess might have been avoided.
- Lastly, use the abundant local resources. RISD could have held a contest or the option to create the state logo could’ve been opened up to local artists…or even Rhode Island students. Google runs competitions that support and promote local artists of all ages, we can learn a lesson from the leaders!
